The impact of digital marketing on achieving competitive advantage, an applied study on banks operating in Iraq

Abstract

This studies ambitions to perceive the effect of digital advertising, which include the variables represented in building a virtual marketing method and spreading the lifestyle of digital advertising and human, technical and procedural requirements as an impartial variable and the impact of this on improving the aggressive benefit of banks working in Iraq from the factor of view of customer service officials inside the banking region operating in Iraq as a variable persevered.

  The study employed an analytical descriptive technique, with the questionnaire serving as the primary instrument for obtaining the findings.

The study yielded a sequence of findings, with the maximum substantial being that the inclusion of digital advertising variables in the improvement of a digital advertising and marketing approach and the dissemination of virtual advertising culture, along with the fulfilment of human, technical, and procedural prerequisites, have a nice affect at the advancement of digital advertising and its potential to beautify competitive benefit. The look at concluded with many pointers, the most vital of that is the need to use the elements Highly professional people skilled in contemporary technology, and the want to give enough interest to the development of infrastructure and the use of virtual marketing in attaining higher exceptional, greater velocity and less fee in presenting banks operating in Iraq to customers.