AL-ADAINI , A. .; RUSTAMOV , I. . Measuring University Brand Strategy Alignment in the Social Media Era: Developing and Validating a Social Media–Brand Strategy Fit Scale. Manar Elsharq Journal for Management and Commerce Studies, [S. l.], v. 4, n. 1, p. 202–221, 2026. DOI: 10.56961/mejmcs.v4i1.1397. Disponível em: http://meijournals.com/ara/index.php/mejcms/article/view/1397. Acesso em: 20 mar. 2026.