Strategic Ambidexterity in the Digital Age: Balancing Exploration and Exploitation for Sustainable Competitive Advantage

الملخص

Strategic ambidexterity—organizations' capacity to strike a balance between exploration (innovation, expansion of the market, and technological development) and exploitation (efficiency, cost savings, and optimization of processes)—is becoming more important in the digital era. The present study investigates how companies use digital transformation to attain ambidexterity while ensuring long-term competitive advantage. Based on a literature review and case studies, the research focuses on major factors affecting ambidexterity, such as strategic agility, organizational design, and adoption of digital technology. The results establish that firms are assured long-term success if they pursue both exploration and exploitation strategies facilitated by digital technologies like artificial intelligence, big data analytics, and digital platforms.  However, issues of structural integration, cultural resistance, and availability of resources must be managed.  Policymakers and business managers can gain from this research understanding of how best to leverage ambidextrous strategies in an attempt to promote organizational competitiveness and resilience in the dynamic digital contexts.