Preference for Online Shopping

Abstract

Online shopping is defined as the act of purchasing product or service on the internet. This research study aims to ascertain the level of satisfaction of customers on online purchase. It seeks to explore the reason for online purchase and the parameters customers look for in online purchase. The study is exploratory in nature and based on primary data.  The study was conducted on students in NCR region. The results show that the major reasons for online purchase were convenience and saving in time. Also customers were satisfied from online purchase.